Test Bank Strategic Marketing 4th Edition by Douglas West
$24.99
Test Bank Strategic Marketing 4th Edition by Douglas West
This is not a textbook. Please review the free sample before purchasing.
Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Strategic Marketing 4th Edition by Douglas West
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies.
ISBN-10 : 0198856768
ISBN-13 : 978-0198856764
West (Author)
Table Of Contents
Part A Where are we now?
1:Strategic marketing: analysis, perspectives, and blueprint
2:Environmental and internal analysis: market information and intelligence
Part B Where do we want to be?
3:Strategic marketing decisions, choices, and mistakes
4:Segmentation, targeting, and positioning strategies
5:Branding strategies
Part C How will we get there?
6:Relational and sustainability strategies
7:Product innovation and development strategies
8:Service marketing strategies
9:Pricing and distribution strategies
10:Marketing communications
11:Social and ethical strategies
Part D Did we get there?
12:Strategy implementation and control
13:Strategy and metrics