Test Bank Social Media for Strategic Communication Creative Strategies and Research Based Applications 2nd Edition by Karen Freberg
$24.99
Test Bank Social Media for Strategic Communication Creative Strategies and Research Based Applications 2nd Edition by Karen Freberg
This is not a textbook. Please review the free sample before purchasing.
Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Social Media for Strategic Communication Creative Strategies and Research Based Applications 2nd Edition by Karen Freberg
This book teaches students skills and principles for using social media in strategic communication, including influencer marketing and diversity issues.
ISBN-10: 1071826905; ISBN-13: 9781071826904
Karen Freberg
Table of Contents
1. Social Media in Strategic Communication
2. Social Media Landscape
3. Strategic Planning for Social Media
4. Social Media Listening
5. Content Creation and Curation
6. Community Building and Engagement
7. Measurement and Evaluation
8. Ethics and Legal Responsibilities
9. Future Trends in Social Media