Test Bank Principles of Marketing for a Digital Age 1st Edition by Tracy L. Tuten
$24.99
Test Bank Principles of Marketing for a Digital Age 1st Edition by Tracy L. Tuten
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
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Product Description
Test Bank Principles of Marketing for a Digital Age 1st Edition by Tracy L. Tuten
This textbook introduces essential concepts for marketing in the digital age, emphasizing digital and social media marketing and engaging students with case studies and resources.
ISBN-10: 1526423340; ISBN-13: 9781526423344
Tracy L. Tuten
Table of Contents
Part 1: The Marketing Environment
1. Understanding Marketing
2. Understanding Buyers
Part 2: The Marketing Toolbox
3. Segmentation, Targeting, and Positioning
4. Marketing Research and Analysis
5. Marketing Strategy and Planning
Part 3: The Marketing Mix
6. Creating Value: Products and Services
7. Offering Value: Price
8. Distributing Value: Place
9. Communicating Value: Promotion
Part 4: The Marketing Long Game
10. Extending Value: People, Process, and Presence in the Customer Experience
11. Maintaining Value Through Branding and Brand Management
12. Managing Value: Analytics and Marketing Value Management Systems