Test Bank Patterns of Entrepreneurship Management 6th Edition by Jack M. Kaplan

Test Bank Patterns of Entrepreneurship Management 6th Edition by Jack M. Kaplan

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Test Bank Patterns of Entrepreneurship Management 6th Edition by Jack M. Kaplan

Patterns of Entrepreneurship Management, 6th Edition is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise

ISBN: 978-1-119-70306-8

Jack M. Kaplan, Jack McGourty

Table of Contents
Preface xiii
List of Worksheets xix

Part 1 Getting Started as an Entrepreneur

1 Understanding the Entrepreneurial Process 2

2 Converting Ideas into Opportunities 21

3 Framing and Testing the Business Model 54

4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy 88

5 Preparing the Investor Package 128

6 Setting Up the Company 145

7 Protecting Intellectual Property 168

Part 2 Funding the Venture

8 Launching and Financing Your Venture 194

9 Equity Financing for High Growth 215

Part 3 Managing Performance, Communication, and People

10 Managing Start-up Performance—Money and People 240

11 Pitching the Venture to Investors 277

12 Planning Your Exit 295