Test Bank Multimedia Sports Journalism A Practitioners Guide for the Digital Age 1st Edition by Dr. Edward Kian
$24.99
Test Bank Multimedia Sports Journalism A Practitioners Guide for the Digital Age 1st Edition by Dr. Edward Kian
This is not a textbook. Please review the free sample before purchasing.
Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Multimedia Sports Journalism A Practitioners Guide for the Digital Age 1st Edition by Dr. Edward Kian
Multimedia Sports Journalism: A Practitioners Guide for the Digital Age is the first textbook and practitioner guide that covers all the major topics of multimedia sports journalism in the digital age, including online sports journalism and social media.
ISBN-10 : 0190635630
ISBN-13 : 978-0190635633
Dr. Edward Kian (Author), Dr. Bradley Schultz (Author), Dr. Galen Clavio (Author), Dr. Mary Lou Sheffer (Author)
Table Of Contents
Multimedia Sports Journalism
BRIEF CONTENTS
CONTENTS
PREFACE
Chapter 1: Introduction to Multimedia Sports Journalism
CONVERGENCE OF SPORTS MEDIA IN THE DIGITAL AGE
ESPN: The King of Convergence
Television and Multimedia Rights Deals Still Dominate Sports Media in the Digital Age
HISTORY OF U.S. SPORTS MEDIA
The First Newspaper Sports Sections and the Start of Symbiotic Relationships
Radio Provides the First “Live” Sports Media Coverage
Television Brings Sports to the Masses and Solidifies the Symbiotic Relationship
New Media Transforms All Sports Media
FEATURE INTERVIEW: J. J. COOPER, MANAGING EDITOR, BASEBALL AMERICA
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 2: Ethical, Legal and Minority Issues
ETHICS
Conflict of Interest
Digital Manipulation
Rush to Publish
Citizen Journalism
LAW
Libel
Sources
Privacy
Modern Issues
MINORITIES AND DIVERSITY
Women
Sexual Orientation
Racial and Ethnic Minorities
FINAL THOUGHTS
FEATURE INTERVIEW: HANNAH CHALKER
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 3: Preparing for Careers in Multimedia Sports Journalism
GETTING EDUCATIONAL TRAINING IN SPORTS MEDIA
GARNERING PRACTICAL INDUSTRY EXPERIENCE AS A STUDENT
PROFESSIONAL ORGANIZATIONS
RÉSUMÉ PREPARATION AND REFERENCES
DEVELOPING AN ONLINE PORTFOLIO
WRITING COVER LETTERS AND APPLYING THROUGH EMAIL
HOW TO LOOK FOR JOBS
Before You Start Looking
The Job Search
The Interview Process
The Phone or Skype Interview
The In-Person Interview
ADAPTING TO THE FUTURE
Audience Adaptation
Changing Job Expectations
Emerging Technology
FEATURE INTERVIEW: JOHN READ, BASKETBALL COMMUNICATIONS MANAGER, OKLAHOMA CITY THUNDER
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 4: Basics of Sports Reporting
WHY SPORTS REPORTING?
A BRIEF HISTORY
SPORTS REPORTING BASICS
Fairness, Balance and Objectivity
Have a Story to Tell
Research and Background
Identify the Stakeholders
Learn to Keep Stats
Personalize the Story
Tell Your Story on Multiple Platforms
Work on Your Writing
INTERVIEWING
FEATURE INTERVIEW: HOWARD SCHLOSSBERG
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 5: Sports Writing for Newspapers, Websites and Magazines
DO SPORTSWRITERS STILL EXIST IN THE DIGITAL AGE?
SPORTS WRITING BASICS
Know Sports and Read Regularly from a Variety of Subjects (Both Sports and Non-sports)
Learn and Master the Associated Press Stylebook and AP Sports Style
Learn Inverted Pyramid Style
Thoroughly Research Whatever You Are Covering or Whom You Are Interviewing Beforehand
Covering Games and Writing Game Stories
Keeping Stats During Games
Interviewing and Developing Sources
Writing Leads
Incorporating Quotes into Stories
Writing Features
Writing Game Advances
Writing Sidebars
Writing Columns
Enterprise Reporting
Writing on Deadline
FEATURE INTERVIEW: MARK SCHLABACH, SENIOR INVESTIGATIVE REPORTER, ESPN
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 6: Social Media and Sports Journalism
USING SOCIAL MEDIA IN SPORTS JOURNALISM
FACEBOOK
News Feed
Likes, Comments and Shares
Using Facebook in Sports Journalism
TWITTER
Home Timeline
Posting
Retweets and Favorites
Hashtags
Direct Messages
Dynamic Content
Twitter Usage in Sports Journalism
INSTAGRAM
SNAPCHAT
STREAMING VIDEO
IMPACT OF SOCIAL MEDIA ON MODERN-ERA SPORTS JOURNALISM
Changing Job Requirements
When Should You Promote Your Content on Social Media?
An Information Source
Ethics
Interacting with Audiences
FEATURE INTERVIEW: JOSH BAIRD, DIRECTOR OF SOCIAL MEDIA AND AUDIENCE DEVELOPMENT, FOX SPORTS
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 7: Sports Public Relations and Sports Information
SPORTS PR: AIMS, GOALS AND THE ROLE OF AGENDA
PUBLIC RELATIONS STRATEGIES
SPORTS INFORMATION
FINAL THOUGHTS
FEATURE INTERVIEW: WILLIAM D. COHAN, JOURNALIST AND AUTHOR
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 8: Television Sports Broadcasting
ANCHORING
Working Under Pressure
Thinking on Your Feet
Good Writing and Storytelling
Audience Interaction
Looks and Personality
Be Yourself
Personal Branding
REPORTING AND PACKAGES
PLAY-BY-PLAY
Before the Game
During the Game
COLOR COMMENTARY
SIDELINE REPORTER
STRATEGIES FOR SUCCESS
FEATURE INTERVIEW: NORMAN SEAWRIGHT III, WOWK-TV
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 9: Sports Radio and Online Sportscasting
PLAY-BY-PLAY BROADCASTING
Careers in Play-by-Play
SPORTS TALK RADIO
On-Air Roles
Off-Air Roles
PODCASTING
Becoming a Podcaster
Promoting Your Podcast
PERISCOPE, FACEBOOK LIVE AND LIVE INTERNET STREAMING VIDEO
WOMEN IN SPORTS AUDIO BROADCASTING
FEATURE INTERVIEW: TOM ACKERMAN, SPORTS DIRECTOR, KMOX-AM RADIO, ST. LOUIS, MISSOURI
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 10: Sports Video Production and Sports Photo Journalism
BASIC SHOOTING TIPS FOR BOTH VIDEO AND STILL IMAGES
Location
Timing and Reacting
Weather and Respect
CAMERA PLACEMENT OR BEST ADVANTAGE SPOTS
Football
Baseball
Basketball
SPORTS VIDEO
Know Your Camera
Highlights
Video Editing
STILL IMAGES
Lens
Frames per Second and Shutter Speed
Still Editing
FEATURE INTERVIEW: CHUCK COOK AND PATRICK HARTNEY
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Chapter 11: Sports Show Production
PRODUCING FOR A DAILY OR WEEKLY SPORTS SHOW
The Rundown
Story Ideas
Stacking/Building a Rundown
Sports Rundown Examples
Timing
PRODUCING FOR LIVE SPORT PRODUCTION EVENTS
Producer
Show Planning
Production Assistant/Field Producer
Meetings
FEATURE INTERVIEW: CHARLOTTE MCCLOUGHLIN
CHAPTER WRAP-UP
REVIEW QUESTIONS
GROUP ACTIVITIES
Glossary of Key Terms
References
Credits
Index