Test Bank MM 3nd Edition by awn Iacobucci
$24.99
Test Bank MM 3nd Edition by awn Iacobucci
This is not a textbook. Please review the free sample before purchasing.
Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank MM 3nd Edition by awn Iacobucci
Dawn Iacobucci
The 3rd edition of MM provides a concise, visually appealing approach to contemporary marketing management. It integrates core concepts with modern marketing strategies, emphasizing social media and consumer behavior’s impact on marketing success.
ISBN-10: 113319060X
ISBN-13: 9781133190608
Table of Contents
1. Introduction to Marketing Management
2. Consumer Behavior and Segmentation
3. Targeting and Positioning
4. Marketing Research and Data Analysis
5. Product Development and Innovation
6. Branding Strategies
7. Pricing Strategies
8. Distribution Channels
9. Marketing Communications
10. Social Media Marketing
11. Digital Marketing and E-commerce
12. Sales and Relationship Management
13. Ethical and Legal Issues in Marketing
14. Global Marketing Strategies
15. Marketing Metrics and Performance Evaluation
16. Marketing Plan Development
MM 3nd Edition by awn Iacobucci Test BankAnswers