Test Bank MKTG 3rd Canadian Edition by Charles W. Lamb
$24.99
Test Bank MKTG 3rd Canadian Edition by Charles W. Lamb
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
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Product Description
Test Bank MKTG 3rd Canadian Edition by Charles W. Lamb
Charles W. Lamb
MKTG 3rd Canadian Edition provides a comprehensive overview of modern marketing principles with a focus on the Canadian market. It is designed to engage students with a concise and visually appealing format, integrating real-world examples and practical applications of marketing concepts.
ISBN-10: 0176530916
ISBN-13: 9780176530914
Table of Contents
1. Introduction to Marketing
2. Marketing Strategy and Planning
3. Consumer Behavior
4. Marketing Research
5. Product Strategy
6. Pricing Strategy
7. Distribution Strategy
8. Integrated Marketing Communications
9. Digital Marketing
10. Social Responsibility and Ethics in Marketing
11. Global Marketing
MKTG 3rd Canadian Edition by Charles W. Lamb Test BankAnswers