Test Bank Marketing Principles 3rd Edition by William M. Pride
$24.99
Test Bank Marketing Principles 3rd Edition by William M. Pride
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Marketing Principles 3rd Edition by William M. Pride
This edition provides an introduction to the essentials and latest trends in marketing, incorporating visuals and timely discussions to engage students. The text contextualizes marketing theory and practice using real-world examples from the Asia-Pacific region. Topics include social media, sustainability, globalization, customer relationship management, and digital marketing. It also covers emerging subjects like social responsibility, entrepreneurship, and new marketing trends, offering learning supplements such as videos and interactive plans to develop decision-making skills.
ISBN-10: 0170402975, ISBN-13: 9780170402972
William M. Pride, O. C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen, Riza Casidy
Table of Contents
1. The Role of Marketing
2. Strategic Marketing Planning
3. The Marketing Environment
4. Consumer Behaviour
5. Business Markets and Buying Behaviour
6. Market Research and Information Systems
7. Market Segmentation, Targeting, and Positioning
8. Product and Service Strategy
9. New Product Development and Product Life-Cycle Strategies
10. Pricing Strategies
11. Distribution Channels and Logistics Management
12. Retailing and Wholesaling
13. Integrated Marketing Communications
14. Advertising and Public Relations
15. Personal Selling and Sales Promotion
16. Direct and Online Marketing
17. Sustainable Marketing and Ethical Practices