Test Bank Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st Edition by Simon Hudson
$24.99
Test Bank Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st Edition by Simon Hudson
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st Edition by Simon Hudson
This textbook provides a comprehensive overview of marketing principles applied to the tourism, hospitality, and events industries. It emphasizes the impact of digital technology on these sectors and covers topics like consumer behavior, branding, and digital marketing strategies.
ISBN-10: 1473926645, ISBN-13: 9781473926646
Simon Hudson, Louise Hudson
1. Introduction to Tourism, Hospitality and Event Marketing 2. The Marketing Environment 3. Consumer Behaviour in Tourism, Hospitality and Events 4. Market Research 5. Market Segmentation, Targeting and Positioning 6. Product and Service Development 7. Pricing 8. Distribution and Channel Management 9. Integrated Marketing Communications 10. Advertising and Public Relations 11. Digital and E-Marketing 12. Sales Management and Personal Selling 13. Tourism, Hospitality and Event Management 14. The Future of Tourism, Hospitality and Event Marketing