Test Bank Marketing Communications Objectives Strategy Tactics by John R Rossiter
$24.99
Test Bank Marketing Communications Objectives Strategy Tactics by John R Rossiter
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Marketing Communications Objectives Strategy Tactics by John R Rossiter
This book offers a comprehensive guide to marketing communications, blending academic theory with practical industry experience. It provides a systematic approach to developing effective marketing communications plans, emphasizing the importance of clear objectives, strategic thinking, and tactical execution.
ISBN-10: 1526438658, ISBN-13: 9781526438652
John R. Rossiter, Larry Percy, Lars Bergkvist
1. Introduction to Marketing Communications 2. The Role of Marketing Communications in Branding 3. Planning and Managing the Marketing Communications Process 4. Understanding Consumer Behavior 5. Setting Objectives and Budgeting 6. Developing Creative Strategies 7. Media Planning and Selection 8. Advertising 9. Public Relations 10. Sales Promotion 11. Direct Marketing 12. Digital and Interactive Marketing 13. Measuring Effectiveness and ROI 14. The Future of Marketing Communications