Test Bank Marketing An Introduction 5th Edition Rosalind Masterson
$24.99
Test Bank Marketing An Introduction 5th Edition Rosalind Masterson
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Marketing An Introduction 5th Edition Rosalind Masterson
This textbook provides a comprehensive overview of marketing principles and practices. It covers core marketing concepts, from understanding consumer behavior to developing effective marketing strategies. The 5th edition incorporates the latest digital marketing trends and global perspectives.
ISBN-10: 1526494574, ISBN-13: 9781526494573
Rosalind Masterson, Nichola Phillips, David Pickton
1. Introduction to Marketing 2. The Marketing Environment 3. Consumer Behavior 4. Market Research 5. Market Segmentation, Targeting, and Positioning 6. Product and Branding 7. Pricing 8. Distribution Channels 9. Integrated Marketing Communications 10. Digital Marketing 11. Services Marketing 12. International Marketing