Test Bank Event Management For Tourism Cultural Business and Sporting Events 5th Edition by Lynn Van der Wagen

Test Bank Event Management For Tourism Cultural Business and Sporting Events 5th Edition by Lynn Van der Wagen

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Test Bank Event Management For Tourism Cultural Business and Sporting Events 5th Edition by Lynn Van der Wagen

This textbook offers a comprehensive guide to event management across tourism, cultural, business, and sporting events. The 5th edition provides updated content to reflect current industry practices and trends. It is designed to help students and professionals plan, design, market, and execute events effectively, with a focus on developing skills in logistics, risk management, financial control, and evaluation.

Print ISBN: 9780170394451, 017039445X; eText ISBN: 9780170282659, 0170282651.

Lynn Van der Wagen, Lauren White

Table of Contents:
1. Introduction to Event Management.
2. The Event Industry.
3. Developing the Event Concept.
4. Feasibility, Research, and Business Planning.
5. Sponsorship and Marketing.
6. Risk Management and Legal Compliance.
7. Event Operations and Logistics.
8. Staffing and Human Resource Management.
9. Event Technology and Innovations.
10. Event Evaluation and Impact Analysis.