Test Bank Essentials of Marketing Analytics 1st Edition by Joseph Hair and Dana E. Harrison and Haya Ajja
$24.99
Test Bank Essentials of Marketing Analytics 1st Edition by Joseph Hair and Dana E. Harrison and Haya Ajja
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Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Essentials of Marketing Analytics 1st Edition by Joseph Hair and Dana E. Harrison and Haya Ajja
Essentials of Marketing Analytics provides a comprehensive overview of marketing analytics tools and techniques. It covers the most popular analytics software, including Tableau and Python, and a variety of analytical methods such as social network analysis and machine learning. The book is designed to help students understand how to ask the right business questions and use data to tell a story
ISBN-10: 1264263600 ISBN-13: 9781264263608
Joseph Hair, Dana E. Harrison, Haya Ajjan
Table of Contents
Part One: Overview of Marketing Analytics and Data Management – Introduction to Marketing Analytics – Data Management; Part Two: Exploring and Visualizing Data Patterns – Exploratory Data Analysis Using Cognitive Analytics – Data Visualization; Part Three: Analytical Methods for Supervised Learning – Regression Analysis – Neural Networks – Automated Machine Learning; Part Four: Analytical Methods for Unsupervised Learning – Cluster Analysis – Market Basket Analysis; Part Five: Emerging Analytical Approaches – Natural Language Processing – Social Network Analysis – Web Analytics​