Test Bank Electronic Commerce 2018 A Managerial and Social Networks Perspective 9th Edition by Efraim Turban
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Test Bank Electronic Commerce 2018 A Managerial and Social Networks Perspective 9th Edition by Efraim Turban
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Product Description
Test Bank Electronic Commerce 2018 A Managerial and Social Networks Perspective 9th Edition by Efraim Turban
The book covers trends in e-commerce, focusing on managerial and social networks, and includes real-world examples and case studies.
Print ISBN-10: 3319587145, Print ISBN-13: 9783319587141, eText ISBN-10: 3319587153, eText ISBN-13: 9783319587158
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
Table of Contents
1. Introduction to E-Commerce and E-Marketplaces
2. E-Commerce: Mechanisms, Platforms, and Tools
3. Retailing in Electronic Commerce: Products and Services
4. Consumer Behavior, Market Research, and Advertisement
5. Business-to-Business E-Commerce
6. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce
7. Mobile Commerce and the Internet of Things
8. Social Commerce: Foundations, Social Marketing, and Advertising
9. Social Enterprise and Other Social Commerce Topics
10. Marketing and Advertising in E-Commerce
11. E-Commerce Security and Fraud Issues and Protections
12. Electronic Commerce Payment Systems
13. Order Fulfillment Along the Supply Chain in E-Commerce
14. EC Strategy, Globalization, SMEs, and Implementation