Test Bank Doing Research in the Business World 2nd Edition by David E Gray

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Test Bank Doing Research in the Business World 2nd Edition by David E Gray

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Product Description

Test Bank Doing Research in the Business World 2nd Edition by David E Gray

Doing Research in the Business World guides students through conducting research in business settings, covering methodologies and practical insights into real-world business research.

ISBN-10: 1526489082, ISBN-13: 9781526489081

David E. Gray

Table of Contents
1. Introduction
2. The Research Process
3. Research Ethics
4. Research Design
5. Literature Review
6. Sampling
7. Surveys and Questionnaires
8. Interviews
9. Focus Groups
10. Observation
11. Quantitative Data Analysis
12. Qualitative Data Analysis
13. Using Software for Data Analysis
14. Writing and Presenting Research