Test Bank Contemporary Marketing 4th Canadian Edition by Louis E. Boone
$24.99
Test Bank Contemporary Marketing 4th Canadian Edition by Louis E. Boone
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Contemporary Marketing 4th Canadian Edition by Louis E. Boone
“Contemporary Marketing” provides an up-to-date and comprehensive introduction to marketing principles and practices, tailored for the Canadian market. The text integrates contemporary marketing concepts with practical examples relevant to Canadian businesses. It emphasizes the application of marketing strategies in a dynamic and changing business environment, making it ideal for students looking to understand modern marketing in the Canadian context.
ISBN-10: 0176530924
ISBN-13: 9780176530921
eText ISBN-10: 0176601287
eText ISBN-13: 9780176601287
Louis E. Boone, David L. Kurtz, H.F. (Herb) MacKenzie, Kim Snow
Table of Contents
1. The World of Marketing
2. Strategic Planning and the Marketing Process
3. Marketing Research and Information Systems
4. Consumer and Business Buyer Behavior
5. Market Segmentation, Targeting, and Positioning
6. Product and Brand Strategy
7. New Product Development and Product Life-Cycle Strategies
8. Pricing Strategies
9. Marketing Channels
10. Integrated Marketing Communications
11. Digital Marketing
12. Global Marketing
13. Marketing Ethics and Social Responsibility