Test Bank BUSN 4 4th Edition by Marcella Kelly
$24.99
Test Bank BUSN 4 4th Edition by Marcella Kelly
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
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Product Description
Test Bank BUSN 4 4th Edition by Marcella Kelly
BUSN 4 provides an engaging and accessible introduction to the world of business, focusing on core topics in a streamlined design. The book is tailored for today’s learners, featuring a unique chapter on Business Communications and numerous examples that connect business principles to real-world applications. It includes integrated resources like CourseMate to enhance learning and motivation.
ISBN-10: 1111221464, ISBN-13: 9781111221461
Marcella Kelly, Jim McGowen
Table of Contents:
1. The Environment of Business
2. Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. The Global Context of Business
5. Business Management
6. Organizing the Business
7. Operations Management and Quality
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations
11. Marketing Processes and Consumer Behavior
12. Pricing, Distributing, and Promoting Products
13. Information Technology for Business
14. The Role of Accountants and Accounting Information
15. Money and Banking
16. Financial Management and Securities Markets
17. Business Communications