Solution Manual Consumer Behavior Buying Having and Being 13th Global Edition by Michael R. Solomon

Solution Manual Consumer Behavior Buying Having and Being 13th Global Edition by Michael R. Solomon

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Solution Manual Consumer Behavior Buying Having and Being 13th Global Edition by Michael R. Solomon

Michael R. Solomon

This textbook offers comprehensive coverage of the key concepts in consumer behavior, exploring the psychological, social, and cultural factors that influence consumer decisions. The 13th edition includes up-to-date content reflecting current marketing trends, especially in the digital age, and emphasizes the impact of consumer behavior on identity. It’s widely used in courses that delve into the intricacies of why consumers make the choices they do, and how these choices affect their lives and society as a whole.

ISBN-10: 0135225698, ISBN-13: 9780135225691 (Print), 9780135200155 (eText)

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR – 1. Buying, Having, and Being: An Introduction to Consumer Behavior, 2. Consumer and Social Well-Being; PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR – 3. Perception, 4. Learning and Memory, 5. Motivation and Affect, 6. The Self and Gender Identity, 7. Personality, Lifestyles, and Values; PART 3: CHOOSING AND USING PRODUCTS – 8. Attitudes and Persuasive Communications, 9. Decision Making, 10. Buying, Using, and Disposing; PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS – 11. Groups and Social Media, 12. Income and Social Class, 13. Subcultures, 14. Culture.

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