Test Bank Understanding Business 10th Edition by Nickels McHugh

Test Bank Understanding Business 10th Edition by Nickels McHugh

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Test Bank Understanding Business 10th Edition by Nickels McHugh

William G. Nickels, James M. McHugh, Susan M. McHugh

“Understanding Business” is a comprehensive textbook widely used for introductory business courses. The 10th edition is designed to provide students with an understanding of the fundamental concepts and contemporary issues in business, with an emphasis on real-world examples and practical applications.

ISBN-10: 007352459X
ISBN-13: 978-0073524597

Table of Contents
PART 1: BUSINESS TRENDS
CHAPTER 1: Taking Risks and Making Profits within the Dynamic Business Environment
CHAPTER 2: Understanding Economics and How It Affects Business
CHAPTER 3: Doing Business in Global Markets
CHAPTER 4: Demanding Ethical and Socially Responsible Behavior

PART 2: BUSINESS OWNERSHIP
CHAPTER 5: How to Form a Business
CHAPTER 6: Entrepreneurship and Starting a Small Business

PART 3: BUSINESS MANAGEMENT
CHAPTER 7: Management and Leadership
CHAPTER 8: Structuring Organizations for Today’s Challenges
CHAPTER 9: Production and Operations Management

PART 4: MANAGEMENT OF HUMAN RESOURCES
CHAPTER 10: Motivating Employees
CHAPTER 11: Human Resource Management

PART 5: MARKETING
CHAPTER 12: Marketing: Building Customer Relationships
CHAPTER 13: Developing and Pricing Goods and Services
CHAPTER 14: Distributing Products
CHAPTER 15: Using Effective Promotions

PART 6: MANAGING FINANCIAL RESOURCES
CHAPTER 16: Understanding Accounting and Financial Information
CHAPTER 17: Financial Management
CHAPTER 18: Securities Markets: Financing and Investing Opportunities
CHAPTER 19: Managing Risk

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