Test Bank Successful Event Management A Practical Handbook 5th Edition by Anton Shone
$24.99
Test Bank Successful Event Management A Practical Handbook 5th Edition by Anton Shone
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Product Description
Test Bank Successful Event Management A Practical Handbook 5th Edition by Anton Shone
The fifth edition of ‘Successful Event Management’ offers comprehensive coverage of the event management process, from planning and budgeting to execution and evaluation. This edition features new case studies on voluntary and charitable events, economic and sustainability implications, safety measures, and evaluation methods. The book balances theory, concepts, and practical application, providing tools and techniques for organizing successful events.
ISBN-13: 9781473759114
ISBN: 9781473759121
Anton Shone, Bryn Parry
Table of Contents:
PART ONE: THE EVENTS BUSINESS
1. An introduction to events
2. The market demand for events
3. The events business: supply and suppliers
4. Events in context
PART TWO: MANAGING EVENTS
5. Making a start and planning the event
6. Financial management and the budget
7. Event logistics and supplies
8. Marketing and public relations for events
9. Risk management and legalities
10. Event project management and set-up issues
11. The organisation manager and the team: during the event
12. Close-down, evaluation, and legacies