Test Bank Small Business Management Launching and Growing Entrepreneurial Ventures 18th Edition by Justin G. Longenecker
$24.99
Test Bank Small Business Management Launching and Growing Entrepreneurial Ventures 18th Edition by Justin G. Longenecker
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Small Business Management Launching and Growing Entrepreneurial Ventures 18th Edition by Justin G. Longenecker
This book provides a comprehensive guide to managing small businesses, focusing on launching, growing, and harvesting entrepreneurial ventures. It covers essential topics such as opportunity recognition, business planning, marketing strategies, financial management, and operational planning. The book aims to equip readers with practical tools and insights to succeed in the dynamic world of small business management.
ISBN-10: 1305405749, ISBN-13: 9781305405745
Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
Table of Contents:
1. The Entrepreneurial Life
2. Integrity, Ethics, and Social Entrepreneurship
3. Starting a Small Business
4. Franchises and Buyouts
5. The Family Business
6. The Business Plan
7. Marketing Strategies
8. E-Commerce and the Entrepreneur
9. Managing Human Resources
10. Managing Operations
11. Managing the Firm’s Assets
12. Risk Management and Insurance
13. Managing Financial Resources
14. Entrepreneurial Strategy and Competitiveness
15. Harvesting the Business