Test Bank Small Business Management 17th Edition by Justin G. Longenecker J. William Petty Leslie E. Palich Frank Hoy
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Test Bank Small Business Management 17th Edition by Justin G. Longenecker J. William Petty Leslie E. Palich Frank Hoy
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Product Description
Test Bank Small Business Management 17th Edition by Justin G. Longenecker J. William Petty Leslie E. Palich Frank Hoy
Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
The 17th edition of “Small Business Management: Launching & Growing Entrepreneurial Ventures” is a leading resource for anyone interested in the practical aspects of managing and growing a small business. This book offers comprehensive coverage of business management fundamentals and focuses on both starting a new business and managing existing small enterprises. The text integrates current business trends, examples, and includes case studies to enhance learning.
ISBN-10: 1133947751
ISBN-13: 9781133947752
Table of Contents
1. The Entrepreneurial Life
2. Entrepreneurial Integrity and Ethics
3. Getting Started
4. Franchising and Buyouts
5. The Family Business
6. The Business Plan: Visualizing the Dream
7. The Marketing Plan
8. The Human Resource Plan: Managers, Owners, Allies, and Directors
9. The Location Plan
10. Understanding a Firm’s Financial Statements
11. Forecasting Financial Requirements
12. A Firm’s Sources of Financing
13. Planning for the Harvest
14. Building Customer Relationships
15. Product and Supply Chain Management
16. Pricing and Credit Decisions
17. Promotional Planning
18. Global Opportunities for Small Business
19. Professional Management in the Entrepreneurial Firm
20. Managing Human Resources
21. Managing Operations
22. Managing the Firm’s Assets
23. Managing Risk in the Small Business
Small Business Management 17th Edition by Justin G. Longenecker J. William Petty Leslie E. Palich Frank Hoy Test BankAnswers