Test Bank Quantitative Research Methods for Communication 4th Edition by Jason S. Wrench
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Test Bank Quantitative Research Methods for Communication 4th Edition by Jason S. Wrench
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Test Bank Quantitative Research Methods for Communication 4th Edition by Jason S. Wrench
Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research.
ISBN-10 : 0190861061
ISBN-13 : 978-0190861063
Jason S. Wrench (Author), Candice Thomas-Maddox (Author), Virginia Peck Richmond (Author)
Table Of Contents
BRIEF CONTENTS
Preface
CHAPTER 1 An Introduction to Communication Research
CHAPTER 2 Empirical Research
CHAPTER 3 Research Ethics
CHAPTER 4 Searching for Previous Research and American Psychological Association Style
CHAPTER 5 Research Structure and Literature Reviews
CHAPTER 6 Variables
CHAPTER 7 Measurement
CHAPTER 8 Reliability and Validity
CHAPTER 9 Survey Research
CHAPTER 10 Content Analysis
CHAPTER 11 Experimental Design
CHAPTER 12 Sampling Methods
CHAPTER 13 Hypothesis Testing
CHAPTER 14 Descriptive Statistics
CHAPTER 15 Chi-Square (?2) Test of Independence
CHAPTER 16 Independent Samples t Tests
CHAPTER 17 One-Way Analysis of Variance
CHAPTER 18 Correlation
CHAPTER 19 Regression
CHAPTER 20 Presenting Research
Appendix A Qualitative Research (Available online https://oup-arc.com/wrench)
Appendix B Textbook Questionnaire (Available online: https://oup-arc.com/wrench)
Appendix C Open-Source Statistical Software Alternatives (Available online: https://oup-arc.com/wrench)
Appendix D Big Data (Available online: https://oup-arc.com/wrench)
Appendix E Advanced Statistical Procedures (Available online: https://oup-arc.com/wrench)
Glossary
Index
CONTENTS
Preface
CHAPTER 1 An Introduction to Communication Research
The History of the Social Sciences
The Nature of Communication
Understanding the Books Format
Research Outside the Walls of Academia
Conclusion
CHAPTER 2 Empirical Research
Ways of Knowing
Epistemology
Ordinary Versus Scientific Ways of Knowing
The Scientific Approach to Communication Research
Scientific Method
Theories
Describe the National Phenomenon
Predict the Future
Falsification
Predictions/Hypotheses
Observations
Empirical Generalizations
Conclusion
Research Outside the Walls of Academia
CHAPTER 3 Research Ethics
Defining Ethics
Good Means-Good End: Ethical Behavior
Bad Means-Bad End: Unethical Behavior
Bad Means-Good End: Machiavellian Ethic
Good Means-Bad End: Subjective Ethic
The Belmont Reports Effect on Research Ethics
Informed Consent
Principle of Beneficence
Justice
Institutional Review Boards
Institutional Review Board Basics
Informed Consent
Institutional Review Board Processes
Basic Institutional Review Board Functions
Full-Board Review
Specific Ethical Issues for Research
Data Accuracy
Data Sharing
Duplicate Data Publication
Post Hoc Hypothesis Revision
Participant Identity Disclosures
Authorship Credit
Conflicts of Interest
Plagiarism
Source-Not-Cited Types of Plagiarism
Source-Cited Types of Plagiarism
Ethical Research Outside Academia
Conclusion
CHAPTER 4 Searching for Previous Research and American Psychological
Association Style
Step 1: Identifying the Topic
Step 2: Clarifying the Research Question and Generating Key Terms
Stating The Topic In The Form of a Research Question
Identifying Key Terms and Synonymous Terms
Step 3: Locating Sources of Information
Types of Information Sources
Locating Information Sources
Handbooks and Subject Encyclopedias
Electronic Databases
The World Wide Web
Evaluating Web Sources
Step 4: Organizing and Evaluating Information
Step 5: Citing Sources of Information Using the APA Format
What Information Must Be Referenced?
Citing Sources of Information
Parenthetical Citations
Quotations and Paraphrases
APA Paper Formatting
Creating a Title Page
Creating an Abstract
Creating the First Page
Creating the Reference Page
Conclusion
CHAPTER 5 Research Structure and Literature Reviews
The Abstract
The Introduction
Attention-Getter
Using Statistics or Claims
Posing a Rhetorical Question
Using an Acknowledged Fact
Using a Story or Illustration
Quoting or Acknowledging a Source
Link To Topic
Significance of Topic
Espousal of Credibility
Thesis and Preview
Literature Review
Five Reasons for Literature Reviews
Previous Research
Chronological
Cause and Effect
Compare and Contrast
Problem-Cause-Solution
Psychological
Categorical/Topical
General to Specific
Specific to General
Known to Unknown
Study Rationale
Method Section
Participants
Apparatus
Procedure
Instrumentation
Results Section
Discussion Section
The Conclusion
Research Outside the Walls of Academia
Reading and Critiquing Academic Literature
Preparing a First Draft
Step 1: Identify Your General Topic
Step 2: Determine The Type of Study You Are Conducting
Step 3: Determine What Variables You Will Examine
Step 4: Search for Primary Sources
Step 5: Obtain Full Text References
Step 6: Look for Other References in Obtained Materials
Step 7: Narrow Your List of References
Step 8: Organize References by Major and Subtopics
Step 9: Look for Gaps in Your References
Step 10: Find References to Fill Gaps
Step 11: Create a Literature Review Outline
Step 12: Write
Conclusion
CHAPTER 6 Variables
How Are Research Projects Developed?
Variables: Units of Analysis
Units of Analysis
Aspects of Variables
Variable Attributes
Variable Values
Understanding Relationships and Differences
Relationships
Differences
Types of Variables
Variable Levels
Nominal Variables
Ordinal Variables
Interval Variables
Likert
Semantic Differential
Staples Scalogram
Ratio Variables
Communication Variables
Nominal Variables
Ordinal Variables
Interval Variables
Common Interval Variable Measures
Communication Apprehension
Ethnocentrism
Humor Assessment
Nonverbal Immediacy
Sociocommunicative Orientation
Willingness to Communicate
Beliefs and Attitudes
Ratio Variables
Writing Up Scales Using APA Style
Participants
Procedures
Instrumentation
Conclusion
CHAPTER 7 Measurement
Numbers and Things
Review of Measurement Levels
Nominal
Ordinal
Interval
Ratio
A History of Measurement
Likert Scales
Semantic Differential
Measuring Communication
Personality Traits/States
Beliefs and Attitudes
Knowledge
Developing Your Operationalization
Conceptualization
Operationalization
Constructing Questions
One Measure, Multiple Factors
Measurement and Statistical Analysis
Research Outside the Walls of Academia
Conclusion
CHAPTER 8 Reliability and Validity
Reliability
Scalar Reliability
Test-Retest Reliability
Alternate Forms Reliability
Split-Half Reliability
Cronbachs Alpha Reliability
Computer Printouts of Cronbachs Alpha
SPSS and Cronbachs Alpha APA Discussion
Alpha Reliabilities From This Book
Reliabilities In The Real World
Improving Reliability of Measurement
Validity
Face or Content Validity
Criterion Validity
Predictive
Concurrent
Retrospective
Construct or Factorial Validity
Validity Threats
Problems with Measurement
Research Outside the Walls of Academia
Conclusion
CHAPTER 9 Survey Research
When to Use a Survey
Do You Know What You Want To Ask?
Do You Really Need To Collect New Data?
Do Your Participants Know Anything or Will They Even Tell You?
Is Your Goal Generalizability?
How to Conduct Survey Research
Step 1: Picking Your Questions
Nominal Level Questions
Ordinal Level Questions
Interval Level Questions
Ratio Level Questions
Open-Ended Questions
Step 2: Creating Clear Instructions
Step 3: Study Design
Step 4: Data Processing and Analysis
Step 5: Pilot Testing
Use Actual Survey Population Members
Anticipate Survey Context
Test Parts of the Survey
Determining a Pilot Sample Size
Ask Questions after Someone Completes the Survey
Disseminating Your Surveys
Interviewing
Face-to-Face Interviewing
Telephone Interviewing
Self-Administration
Mass Administration
Mailed Administration
Internet Administration
Advantages and Disadvantages of Self-Administered Surveying
Problem Areas Associated with Survey Research
Response Rate
Unit Nonresponse
Item Nonresponse
Effects of Nonresponse
Improving Response Rates
Translating Surveys into Other Languages
Semantic Equivalence
Conceptual Eq