Test Bank Principles of Marketing 3.0 by Jeff Tanner

Test Bank Principles of Marketing 3.0 by Jeff Tanner

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Resource Type: Test Bank (Testbank Files)

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Test Bank Principles of Marketing 3.0 by Jeff Tanner

Principles of Marketing Version 3.0 provides a comprehensive look at modern marketing practices, including content marketing, social media, and crowdfunding. The book emphasizes practical tools and strategies for real-world marketing, bridging traditional and digital approaches.

ISBN-10: 1453374485
ISBN-13: 9781453374481

Jeff Tanner, Mary Anne Raymond

Table of Contents:
– Chapter 1: What Is Marketing?
– Chapter 2: Strategic Planning
– Chapter 3: Consumer Behavior
– Chapter 4: Business Buying Behavior
– Chapter 5: Market Segmenting, Targeting, and Positioning
– Chapter 6: Creating Offerings
– Chapter 7: Developing and Managing Offerings
– Chapter 8: Using Marketing Channels to Create Value for Customers
– Chapter 9: Using Supply Chains to Create Value for Customers
– Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence
– Chapter 11: Integrated Marketing Communications and Traditional Media Marketing
– Chapter 12: Digital Marketing
– Chapter 13: Professional Selling
– Chapter 14: Customer Satisfaction, Loyalty, and Empowerment
– Chapter 15: Price, the Only Revenue Generator
– Chapter 16: The Marketing Plan