Test Bank Persuasion Theory and Applications 1st Edition by Lillian Beeson
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Test Bank Persuasion Theory and Applications 1st Edition by Lillian Beeson
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Test Bank Persuasion Theory and Applications 1st Edition by Lillian Beeson
By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications provides a comprehensive introduction to persuasion.
ISBN-10 : 9780199732357
ISBN-13 : 978-0199732357
Lillian Beeson (Author)
Table Of Contents
Title Page
Copyright
BRIEF CONTENTS
CONTENTS
PREFACE
INTRODUCTION
PART 1: THEORETICAL FOUNDATIONS
CHAPTER 1. INTRODUCTION TO PERSUASION IN EVERYDAY PRACTICES
KEY WORDS
PREVIEW
JOSEPH DEVITOS COMMUNICATION MODEL
RATIONALE: WHY STUDY PERSUASION?
RHETORIC IN POLITICS
RHETORIC IN LAW
RHETORIC IN RELIGION
RHETORIC IN ART AND FILM
RHETORIC IN ADVERTISING AND PUBLIC RELATIONS
RECEIVER-FOCUSED COMMUNICATION
DISTINCTIONS BETWEEN INFORMATIVE SPEECH, PERSUASION, AND PROPAGANDA
DEFINITION OF PERSUASION
RHETORICAL EFFORTS IN INTERNATIONAL DISPUTES
THE FUNCTIONS OF PERSUASION
SUMMARY
APPLICATIONS
REFERENCES
CHAPTER 2. RHETORICAL SCHOLARS: PERSPECTIVES ON RHETORIC
KEY WORDS
PREVIEW
THE SOPHISTS: THE FIRST RHETORICIANS
ISOCRATES: PLATOS COMPETITOR
PLATOS DIALOGUES
ARISTOTLE
THE RHETORIC OF CICERO
THE RHETORIC OF QUINTILIAN
THE MIDDLE AGES: EMERGENCE OF CHRISTIAN RHETORIC
RHETORIC AND BELLES LETTRES
GEORGE CAMPBELL AND HIS PHILOSOPHY OF RHETORIC
RICHARD WHATELYS ADVICE TO PREACHERS
KENNETH BURKE: A LITERARY CRITICS VIEW OF RHETORIC
WALTER FISHERS NARRATIVE THEORY
JACQUES ELLULS LA TECHNIQUE: A SOCIOLOGICAL PERSPECTIVE ON PROPAGANDA
HUGH RANKS INTERSIFY/DOWNPLAY MODEL OF PERSUASION
MICHAEL CALVIN MCGEE: THE IDEOGRAPH
SUMMARY
APPLICATIONS
REFERENCES
CHAPTER 3. AUDIENCES: SOCIAL SCIENTISTS ADDRESS NEEDS, ATTITUDES, AND BELIEFS
KEY WORDS
PREVIEW
AUDIENCE DEMOGRAPHICS AND PSYCHOGRAPHICS
PERSUASION IN INTERPERSONAL EXCHANGES, SMALL GROUPS, AND MASS AUDIENCES
SOURCE CREDIBILITY
A. H. MASLOW: THE PYRAMID OF NEEDS
VANCE PACKARD: EIGHT HIDDEN NEEDS
AUDIENCE ATTITUDES AND BELIEFS: CONSISTENCY THEORIES
COGNITIVE DISSONANCE THEORY (CDT)
GERALD MILLERS COUNTERATTITUDINAL ADVOCACY AND ROLE-PLAYING
MERE EXPOSURE THEORY (MET)
THEORY OF REASONED ACTION (TRA)
SOCIAL JUDGMENT THEORY (SJT)
EXPECTANCY VIOLATIONS THEORY
ELABORATION LIKELIHOOD MODEL (ELM)
SUMMARY
APPLICATIONS
REFERENCES
CHAPTER 4. LANGUAGE: THE CODE OF PERSUASION
KEY WORDS
PREVIEW
GENERAL SEMANTICS
CONGNITIVE, AFFECTIVE, AND BEHAVIORAL FUNCTIONS OF WORDS
GEORAGE HERBERT MEADS SYMBOLIC INTERACTION THEORY
LANGUAGE IN POLITICS
GEORGE LAKOFFS ANALYSIS OF METAPHORS
EMOTIONAL LANGUAGE
RUSH LIMBAUGHS USE OF EMOTIONAL LANGUAGE
ENGLISH: AN ONGOING PROJECT
DENOTATIVE, CONNOTATIVE, AND FUNCTIONAL AXIS OF WORDS
LANGUAGE AND RACE
LANGUAGE AND GENDER
THE RHETORIC OF HILLARY CLINTON
SUMMARY
APPLICATIONS
REFERENCES
CHAPTER 5. MESSAGES: VERBAL AND NONVERBAL SUPPORT
KEY WORDS
PREVIEW
PLATOS VISION OF REASON AND PASSION
THE PHAEDRUS, A DIALOGUE ABOUT THE DUALITY OF MAN
ARISTOTLES VIEW OF EMOTIONS
BROCKRIEDES ANALYSIS OF SPEAKER–AUDIENCE RELATIONSHIPS
EVIDENCE IN PERSUASIVE MESSAGES
NARRATIVES OR STORIES
EXAMPLES
TESTIMONY
ANALOGIES
STATISTICS
FALLACIES IN REASONING
AD HOMINEM
AD POPULUM
ARGUMENTUM AD MISERACORDIAM
ARGUMENTUM AD ABSURDUM
NON SEQUITUR
POST HOC ERGO PROPTER HOC
FALSE DILEMMA
SLIPPERY SLOPE
EFFECTS OF EVIDENCE IN PERSUASIVE COMMUNICATION
ORGANIZING ARGUMENTS FOR MAXIMUM EFFECT
NONVERBAL COMMUNICATION
CHARACTRISTICS OF NONVERBAL COMMUNICATION
THE FUNCTIONS AND CODES OF NONVERBAL COMMUNICATION
SUMMARY
APPLICATIONS
REFERENCES
PART 2: APPLICATION OF PERSUASION IN THE CONTEXT OF POLITICS, LAW, RELIGION, ART AND CINEMA, ADVERTI
CHAPTER 6. POLITICAL COMMUNICATION MEDIATED CONSTRUCTIONS
KEY WORDS
PREVIEW
THE ROOTS OF POLITICAL COMMUNICATION
VISUAL RHETORIC: IMAGES, ARGUMENTS, AND ILLUSIONS
POLITICAL CARTOONS AND PHOTOGRAPHS AS PROPOSITIONS
THE DAISY GIRL AD 1964
TELEVISION DEBATES
THE INTERNET AND POLITICAL CAMPAIGNS
JIBJAB MEDIA
THE USE OF VISUAL RHETORIC IN POLITICAL CONVENTIONS
RONALD REAGAN: THE GREAT COMMUNICATOR
BILL CLINTON: THE MAN FROM HOPE
GEORGE W. BUSH: THE SKYS THE LIMIT
THE OBAMA BIOGRAPHY VIDEO 2008
MITT ROMNEYS PROMOTIONAL FILM 2012
PRESIDENT OBAMA WINS AGAIN IN 2012
THE INTERPLAY OF INFLUENCE: JAMIESON AND CAMPBELLS PERSPECTIVE
PRESIDENTIAL RHETORIC AS A WINDOW TO THE WORLD
APPROACHES OT PRESIDENTIAL RHETORIC
JÜRGEN HABERMAS ON DEMOCRACY AND DELIBERATION
THE DELILBERATIVE PARADIGM
ACTORS WHO CONTRIBUTE TO POLITICAL COMMUNICATION
MASS MEDIAS ROLE TO FRAME DEBATE
MASS MEDIA AS WATCHDOG, OR THE FOURTH ESTATE
POLITICS AND THE FUNCTIONS MODEL OF MASS MEDIA
MEDIA BIAS AND NATIONAL VIEWS
POLITICAL PERSUASION OUTSIDE THE MAINSTREAM
JOSEPH A. “JOCK” YABLONSKI: JUVENILE DELINQUENT, REFORMER, AND MARTYR
BEN DUSKINS GAME
BACKPACKS FOR HUNGRY CHILDREN
SUMMARY
APPLICATIONS
REFERENCES
CHAPTER 7. LEGAL COMMUNICATION: PERSUASION IN COURT
KEY WORDS
PREVIEW
ARISTOTLES VIEW OF FORENSIC SPEECH
LEGAL COMMUNICATION IN THE TWENTY-FIRST CENTURY
CONFLICTING INTERESTS
PERSUASION AND THE JURY
STORYTELLING IN TRIALS
OPENING STATEMENTS
CLOSING STATEMENTS
TRIAL AS THEATER
NONVERBAL COMMUNICATION AS EFFECT
THE ETHOS OF THE LAWYER
PERSUASION AND THE JUDGE
SUMMARY
APPLICATIONS
REFERENCES
CHAPTER 8. RELIGION AND PERSUASION
KEY WORDS
PREVIEW
THE RHETORIC OF THE FIFTH MONARCHY: APOCALYPTIC RHETORIC
THE RHETORIC OF CONVERSION, DISCERNMENT, COMMUNION, EXILE, AND PRAISE
THE RHETORIC OF CONVERSION
THE RHETORIC OF DISCERNMENT
THE RHETORIC OF COMMUNION
THE RHETORIC OF EXILE
THE RHETORIC OF PRAISE
ORTHODOXY VERSUS MODERNITY
FREEDON OF RELIGION FROM THE ESTABLISHED ORDER
THE JUDEO-CHRISTAIN CREATION NARRATIVE
RELIGION IN A POSTMODERN WORLD
EVOLUTION OF A GOD OF WRATH TO A PLASTIC JESUS
JONATHAN EDWARDSS GOD OF WRATH
JOHN WOOLMANS GOD OF EQUALITY
DR. MARTIN LUTHER KING JR.—THE PHILOSOPHY OF NONVIOLENT RESISTANCE
RELIGIOUS DIVERSITY
CULTS AND UTOPIAN VISIONS—JONESTOWN AND THE BRANCH DAVIDIANS
JIM JONES
THE BRANCH DAVIDIANS
SUMMARY
APPLICATIONS
REFERENCES
CHAPTER 9. ART AS PERSUASION: VISUAL RHETORIC
KEY WORDS
PREVIEW
SONJA FOSSS THEORY OF VISUAL RHETORIC
KOSTELNICK AND HASSETTS CONVENTIONS
THE VIETNAM VETERANS MEMORIAL
MAPPLETHORPES EXHIBIT: THE PERFECT MOMENT
VISUAL RHETORIC IN CINEMATIC MESSAGES OF CHANGE: BROKEBACK MOUNTAIN
PORTRAYALS OF MENTAL ILLNESS IN FILM
MUSIC AS PERSUASION
GANGSTA RAP
CREATIVITY, MUSIC, AND PERSUASION
SHANNON AND WEAVER VERSUS TONY SCHWARTZ
MUSIC TELEVISION
SUMMARY
APPLICATIONS
REFERENCES
CHAPTER 10. ADVERTISING: INTEGRATED MARKETING COMMUNICATION (IMC)
KEY WORDS
PREVIEW
ADVERTISING STRATEGIES AND TACTICS
HISTORY OF COMMERCIAL SPEECH: ADVERTISING
EXPANDED CHANNELS FOR ADVERTISING
RECURRING COMPLAINTS AGAINST ADVERTISEMENTS
REGULATORS OF ADVERTISEMENTS
THE FEDERAL TRADE COMMISSIION (FTC)
THE FOOD AND DRUG ADMINISTRATION (FDA)
THE FEDERAL COMMUNICATIONS COMMISSION (FCC)
THE SECURITIES AND EXCHANGE COMMISSION (SEC)
THE U.S. POSTAL SERVICE
THE STONE AGE BRAIN THEORY
SUBLIMINAL ADVERTISING
MARKET RESEARCH
NICHE MARKETING
AGE/GENDER-SENSITIVE ADVERTISING
CHILDREN AS CONSUMERS
GENDER STEREOTYPES
SENIOR CITIZEN ADS
ADAPTIVE ADVERTISING STRATEGIES FOLLOWING DISASTERS
SUMMARY
APPLICATINOS
REFERENCES
CHAPTER 11. PUBLIC RELATIONS: ENGINEERING PUBLIC CONSENT
KEY WORDS
PREVIEW
FUNCTIONS OF PUBLIC RELATIONS
PUBLIC RELATIONS GIVES GOVERNMENT SUPPORT ABROAD
AN INCONVENIENT TRUTH: PUBLIC RELATIONS AS EDUCATION
IMAGE RESTORATION
WILLIAM L. BENOITS THEORY OF IMAGE RESTORATION
SUMMARY
APPLICATIONS
REFERENCES
GLOSSARY
CREDITS
INDEX