Test Bank New Products Management 12th Edition by C. Merle Crawford

Test Bank New Products Management 12th Edition by C. Merle Crawford

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Test Bank New Products Management 12th Edition by C. Merle Crawford

Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the “best practices” of industry and relevancy to readers.

ISBN-10 ‏ : ‎ 1259911829
ISBN-13 ‏ : ‎ 978-1259911828

C. Merle Crawford, C. Anthony Di Benedetto

Table of Contents
Chapter 1 The Strategic Elements of Product Development
Setting
The Importance of New Products
Globalization and New Product Development
How Product Development Is Different
What Is a New Product, and What Leads to Success?
Does This Field of Activity Have a Unique Vocabulary?
Does the Field of New Products Offer Careers?
The Strategic Elements of Product Development
The Basic New Products Process
The Other Strategic Elements
Product Development in Action
Summary
Chapter 2 The New Products Process
Setting
The LEGO New Products Saga
Agile Product Development
Speeding the Product to Market
New-to-the-World Products
Disruptive Innovation
The Role of the Serial Innovator
Spiral Development and the Role of Prototypes
Closing Thoughts about the New Products Process
Summary
Case: Oculus Rift
Case: The Levacor Heart Pump
Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products
Setting
A Product Strategy for a “Company within a Company”
New Product Strategy Inputs and Identifying Opportunities
Product Portfolio Analysis: The New Product’s Strategic Fit
Summary
Case: Adidas Ultraboost X Parley Shoes
Case: The Honda Element
Part Two Concept Generation
Chapter 4 The Product Concept and Ready-Made New Product Ideas
Setting
Preparation
Important Sources of Ready-Made New Product Ideas
Summary
Case: Google Glass
Case: Indiegogo
Case: Aquafresh White Trays
Chapter 5 New Product Ideas: The Problem Find-Solve Approach
Setting
The Overall System of Internal Concept Generation
Gathering the Problems
Summary
Case: Creative Customer Problem Solving
Chapter 6 New Product Ideas: Analytical Attribute Approaches
Setting
Understanding Why Customers Buy a Product
Summary
Case: Comparing Smartphones (A)
Case: Ray-Ban
Case: Rubbermaid
Part Three Concept/Project Evaluation
Chapter 7 Concept Evaluation and Testing
Setting
What’s Going On in the New Products Process?
Concept Testing and Development
Conclusions
Summary
Case: Concept Evaluation at Amazon
Case: Domino’s
Case: Comparing Smartphones (B)
Chapter 8 The Full Screen
Setting
Purposes of the Full Screen
The Scoring Model
Special Aspects
Summary
Tesla (A)
Chapter 9 Sales Forecasting and Financial Analysis
Setting
Sales Forecasting for New Products
Forecasting Sales Using Traditional Methods
Forecasting Sales Using Purchase Intentions
Forecasting Sales Using the A-T-A-R Model
Techniques for Forecasting Product Diffusion
Observations on Forecasting Models
Problems with Sales Forecasting
Summary
Case: Bay City Electronics
Case: Mercedes Benz
Chapter 10 Product Protocol
Setting
The Product Protocol
Purposes of the Protocol
Protocol’s Specific Contents
Summary
Case: Product Protocol for Entrepreneurs
Case: DuPont
Part Four Development
Chapter 11 Design
Setting
What Is Design?
Design-Driven Innovation
The Role of Design in the New Products Process
Prototype Development
Managing the Interfaces in the Design Process
Improving the Interfaces in the Design Process
Computer-Aided Design and Design for Manufacturability
Continuous Improvement in Design
Summary
Case: The IDEA Awards
Chapter 12 Development Team Management
Setting
What Is a Team?
Structuring the Team
Managing Globally Dispersed Teams
Summary
Case: Provo Craft
Case: Ford Fusion
Chapter 13 Product Use Testing
Setting
The Role of Marketing During Development
Is Product Use Testing Really Necessary?
Summary
Case: Chipotle
Case: Product Use Testing for New Consumer Nondurables
Part Five Launch
Chapter 14 Strategic Launch Planning
Setting
The Strategic Givens
Revisiting the Strategic Goals
Strategic Platform Decisions
Branding and Brand Management
Summary
Case: Tesla (B)
Case: Comparing Smartphones (C)
Chapter 15 Implementation of the Strategic Plan
Setting
The Launch Cycle
Launch Tactics
A-T-A-R Requirements
Summary
Case: Coca-Cola Life
Chapter 16 Market Testing
Setting
The Market Testing Decision
Summary
Case: Chick-fil-A
Chapter 17 Launch Management
Setting
What We Mean by Launch Management
The Launch Management System
A Sample Launch Management Plan
Launch Management and Knowledge Creation
Product Failure
Summary
Case: Gillette
Chapter 18 Public Policy Issues
Setting
Bigger Picture: A Cycle of Concerns
Current Problem Areas
Product Liability
Sustainability and the Environment
Product Piracy
Designing Products for Emerging Markets
The Underlying Issues
Summary
Case: Clorox Green Works
Case: Sustainability and the Fashion Industry
Case: CSR at Starbucks
Appendix A Sources of Ideas Already Generated
Appendix B Other Techniques of Concept Generation
Index