Test Bank New Products Management 11th Edition by Crawford
$24.99
Test Bank New Products Management 11th Edition by Crawford
This is not a textbook. Please review the free sample before purchasing.
Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank New Products Management 11th Edition by Crawford
C. Merle Crawford, C. Anthony Di Benedetto
This textbook is a comprehensive guide to the processes involved in new product development, focusing on the management and marketing perspectives. The 11th edition includes updated research, new case studies, and practical insights into the latest trends in product development, such as open innovation and crowd-sourcing. The text is designed to be both theoretically grounded and practical, offering actionable advice for product managers.
ISBN-10: 007802904X, ISBN-13: 9780078029042
Table of Contents
Part One: Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products
Part Two: Concept Generation
4. Creativity and the Product Concept
5. Finding and Solving Customers’ Problems
6. Analytical Attribute Approaches: Introduction and Perceptual Mapping
7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Part Three: Concept/Project Evaluation
8. The Concept Evaluation System
9. Concept Testing
10. The Full Screen
11. Sales Forecasting and Financial Analysis
12. Product Protocol
Part Four: Development
13. Design
14. Development Team Management
15. Product Use Testing
Part Five: Launch
16. Strategic Launch Planning
17. Implementation of the Strategic Plan
18. Market Testing
19. Launch Management
20. Public Policy Issues
Appendices
A. Sources of Ideas Already Generated
B. Other Techniques of Concept Generation
C. Small’s Ideation Stimulator Checklist
D. The Marketing Plan
E. Guidelines for Evaluating a New Products Program
New Products Management 11th Edition by Crawford Test BankAnswers