Test Bank Marketing The Core 9th Edition by Kerin
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Test Bank Marketing The Core 9th Edition by Kerin
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Product Description
Test Bank Marketing The Core 9th Edition by Kerin
Roger A. Kerin, Steven W. Hartley
The 9th edition of “Marketing: The Core” offers a streamlined exploration of core marketing principles, designed to focus on high engagement and personalized learning. This edition provides a balanced approach to traditional and contemporary marketing concepts, integrating new trends such as digital marketing, social media, and ethical marketing practices. The text is designed to be accessible for students while covering the essential frameworks and decision-making processes in marketing.
ISBN-10: 1260729184
ISBN-13: 9781260729184
Table of Contents
Part 1: Initiating the Marketing Process
1. Creating Customer Relationships and Value through Marketing
2. Developing Successful Organizational and Marketing Strategies
Appendix A: Building an Effective Marketing Plan
3. Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Part 2: Understanding Buyers and Markets
4. Understanding Consumer Behavior
5. Understanding Organizations as Customers
6. Understanding and Reaching Global Consumers and Markets
Part 3: Targeting Marketing Opportunities
7. Marketing Research: From Customer Insights to Actions
8. Market Segmentation, Targeting, and Positioning
Part 4: Satisfying Marketing Opportunities
9. Developing New Products and Services
10. Managing Successful Products, Services, and Brands
11. Pricing Products and Services
12. Managing Marketing Channels and Supply Chains
13. Retailing and Wholesaling
14. Implementing Interactive and Multichannel Marketing
15. Integrated Marketing Communications and Direct Marketing
16. Advertising, Sales Promotion, and Public Relations
17. Using Social Media and Mobile Marketing to Connect with Consumers
18. Personal Selling and Sales Management
Appendix B: Planning a Career in Marketing
Marketing The Core 9th Edition by Kerin Test BankAnswers