Test Bank Marketing Management 3rd Edition by Greg W. Marshall Mark W. Johnston
$24.99
Test Bank Marketing Management 3rd Edition by Greg W. Marshall Mark W. Johnston
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Product Description
Test Bank Marketing Management 3rd Edition by Greg W. Marshall Mark W. Johnston
Greg W. Marshall, Mark W. Johnston
The 3rd edition of “Marketing Management” by Greg W. Marshall and Mark W. Johnston focuses on the strategic and practical aspects of marketing management. This edition provides students with a thorough understanding of marketing concepts, emphasizing decision-making and the application of marketing strategies in real-world scenarios. It includes up-to-date content on digital marketing, customer relationship management, and the latest trends in the marketing industry.
ISBN-10: 1259637158
ISBN-13: 9781259637155
Table of Contents
1. Marketing in Today’s Business Milieu
2. The Marketing Management Process
3. Developing Marketing Strategies and Plans
4. Market Research and Information Systems
5. Consumer Behavior
6. Organizational Markets and Buyer Behavior
7. Market Segmentation, Targeting, and Positioning
8. Product and Brand Strategy
9. New Product Development and Lifecycle Strategies
10. Pricing Strategies
11. Marketing Channels and Value Networks
12. Integrated Marketing Communications
13. Personal Selling and Sales Management
14. Managing Digital Marketing
15. Measuring and Managing Return on Marketing
Marketing Management 3rd Edition by Greg W. Marshall Mark W. Johnston Test BankAnswers