Test Bank Marketing 6th Edition by Paul Baines
$24.99
Test Bank Marketing 6th Edition by Paul Baines
This is not a textbook. Please review the free sample before purchasing.
Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Marketing 6th Edition by Paul Baines
In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and LOreal.
ISBN-10 : 0192893467
ISBN-13 : 978-0192893468
Baines (Author)
Table Of Contents
Part One: Core Principles, Context and Customers
1:Marketing principles and practice
2:The marketing environment
3:Consumer buying behaviour
4:Business to business marketing
5:Services and relationship marketing
Part Two: Marketing Strategy
6:Marketing strategy
7:Marketing research and analytics
8:Market segmentation and positioning
9:International marketing development
10:Branding decisions
Part Three: Marketing Tactics
11:Product: new proposition development and innovation
12:Place: channels, supply chains, and retailing
13:Price and customer value
14:Promotion I: principles of marketing communications
15:Promotion II: configuring the marketing communications mix
16:Digital and social media marketing
Part Four: Marketing and Society
17:Not-for-profit and social marketing
18:Marketing, society, sustainability and ethics