Test Bank Marketing 3rd Edition by Shane Hunt
$24.99
Test Bank Marketing 3rd Edition by Shane Hunt
This is not a textbook. Please review the free sample before purchasing.
Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Marketing 3rd Edition by Shane Hunt
This textbook emphasizes the universal importance of marketing in both business and personal contexts. It is designed to engage students through relevant and practical examples, focusing on career development, integration of key marketing concepts, and the application of technology in marketing strategies. The third edition includes updated content on globalization, social media, ethics, and marketing analytics.
ISBN-10: 1260088871
ISBN-13: 9781260088878
eText ISBN-13: 9781260800456
Shane Hunt, John Mello, George Deitz
Table of Contents
1. Why Marketing Matters to You
2. Strategic Marketing Planning
3. Marketing Research and Analytics
4. Consumer Behavior
5. Segmentation, Targeting, and Positioning
6. Product Strategy
7. Branding and Packaging Decisions
8. Developing New Products
9. Pricing Strategy
10. Distribution and Supply Chain Management
11. Integrated Marketing Communications
12. Personal Selling and Sales Promotion
13. Digital Marketing
14. Ethical and Sustainable Marketing