Test Bank Marketing 10th Edition by Canadian Version Crane
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Test Bank Marketing 10th Edition by Canadian Version Crane
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Product Description
Test Bank Marketing 10th Edition by Canadian Version Crane
Frederick G. Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius
The 10th Canadian edition of “Marketing” by Crane and colleagues provides a comprehensive introduction to the principles of marketing with a focus on the Canadian market. The text balances traditional marketing strategies with contemporary issues like digital marketing, social responsibility, and the impacts of globalization. The content is presented in an accessible and engaging style, making it suitable for students at various levels of study.
ISBN-10: 1259268802
ISBN-13: 9781259268809
Table of Contents
1. What is Marketing?
2. Marketing Strategy
3. The Marketing Environment
4. Customer Behavior
5. Research in Marketing
6. Segmentation, Targeting, and Positioning
7. Product Strategy
8. Branding and Packaging Decisions
9. New Product Development
10. Pricing Strategy
11. Distribution Strategy
12. Marketing Communications: Advertising and Public Relations
13. Sales Promotion and Personal Selling
14. Digital Marketing
15. Ethics and Social Responsibility in Marketing
Marketing 10th Edition by Canadian Version Crane Test BankAnswers