Test Bank Managerial Economics in a Global Economy 9th Edition by Dominick Salvatore
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Test Bank Managerial Economics in a Global Economy 9th Edition by Dominick Salvatore
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Test Bank Managerial Economics in a Global Economy 9th Edition by Dominick Salvatore
Managerial Economics in a Global Economy, Ninth Edition, synthesizes economic theory, decision sciences, and business administration to train students in making managerial decisions in the modern, globalized world.
ISBN-10 : 0190848251
ISBN-13 : 978-0190848255
Dominick Salvatore (Author)
Table Of Contents
Part One: Introduction
1. The Nature and Scope of Managerial Economics
· The Scope of Managerial Economics
· The Basic Process of Decision Making
· Case Study 1.1: Peter Drucker-The Man Who Invented Management
· Case Study 1.2: The Management Revolution
· The Theory of the Firm
· The Nature and Function of Profits
· Case Study 1.3: Profits in the Personal Computer Industry
· Business Ethics
· Case Study 1.4: Business Ethics at Boeing
· Case Study 1.5: Enron-Anderson and Other Financial Disasters
· Case Study 1.6: The Global Financial Crisis
· International Framework of Managerial Economics
· Case Study 1.7: The Rise of the Global Corporation
· Case Study 1.8: The Global Business Leader
· Case Study 1.9: Global Most Admired Companies
· Managerial Economics in a More Risky, Crisis-Prone, and Sluggish Economy
· Case Study 1.10: Terrorism, Cyber Espionage, Financial Crisis, and Globalization
· Managerial Economics and the Internet
· Case Study 1.11: The Most Important Internet Site Addresses for Managerial Economics
2. Demand, Supply, and Equilibrium Analysis
· Marketing Analysis
· Market Demand
· Market Supply
· When Is a Market in Equilibrium?
· Adjustment to Changes in Demand and Supply: Comparative Static Analysis
· Case Study 2.1: Equilibrium Price by Auction
· Case Study 2.2: Changes in Demand and Supply and Coffee Prices
· Domestic Demand and Supply, Imports, and Prices
· Case Study 2.3: Lower Consumer Prices with Imports
· Interfering with versus Working through the Market
· Case Study 2.4: Rent Control Harms the Housing Market
· Case Study 2.5: The Economics of U.S. Farm Support Programs
· Case Study 2.6: Working through the Market with an Excise Tax
3. Optimization Techniques and New Management Tools
· Methods of Expressing Economics Relationships
· Total, Average, and Marginal Relationships
· Case Study 3.1: Total, Average, and Marginal Cost
· Optimization Analysis
· Case Study 3.2: Optimal Pollution Control
· Constrained Optimization
· Case Study 3.3: Pursuing Multiple Objectives under Constraints by Global Corporations
· New Management Tools for Optimization
· Case Study 3.4: Benchmarking at Xerox, Ford, and Mobil
· Case Study 3.5: Total Quality Management at Johnson & Johnson, Motorola
· Case Study 3.6: Reengineering at GE
· Case Study 3.7: Applying Learning-Organization Principles at Ford and Southwest Airlines
· Case Study 3.8: Big Data Analytics at Amazon, MIT, and Johns Hopkins School of Medicine
· Case Study 3.9: The American Business Model
· Case Study 3.10: When Governance Rules Fail, Public Trust is Eroded
· Integrating Case Study 1: Steve Jobs: A Genius Departs: The Astonishing Career of the Worlds Most Revered Chief Executive
Part Two: Demand Analysis
4. Demand Theory
· The Demand for a Commodity
· Case Study 4.1: The Demand for Big Macs
· Price Elasticity of Demand
· Case Study 4.2: The Demand for Sweet Potatoes in the United States
· Income Elasticity of Demand
· Case Study 4.3: Price Elasticities of Demand in the Real World
· Case Study 4.4: Income Elasticities of Demand in the Real World
· Cross-Price Elasticities of Demand in the Real World
· Case Study 4.5: Cross-Price Elasticities of Demand in the Real World
· Case Study 4.6: Substitution between Domestic and Foreign Goods
· Using Elasticities in Managerial Decision Making
· International Convergence of Tastes
· Case Study 4.7: Gillette Introduces Space-Technology Global Razors
· Case Study 4.8: Fords World Car(s)
· Electronic Commerce
· Case Study 4.9: E-Commerce at Amazon.com
· Case Study 4.10: Amazon Puts an End to eBay Star Performance
5. Demand Estimation
· The Identification Problem
· Marketing Research Approaches to Demand Estimation
· Case Study 5.1: Micromarketing: Marketers Zero in on Their Customers
· Case Study 5.2: Estimation of the Demand for Oranges by Market Experiment
· Case Study 5.3: Reaching Consumers in the Vanishing Mass Market
· Introduction to Regression Analysis
· Simple Regression Analysis
· Multiple Regression Analysis
Problems in Regression Analysis
· Demand Estimation by Regression Analysis
· Estimating the Demand for U.S. Imports and Exports
· Case Study 5.4: Estimation of the Demand for Air Travel over the North Atlantic
· Case Study 5.5: Price and Income Elasticities of Imports and Exports in the Real World
· Case Study 5.6: The Major Commodity Exports and Imports of the United States
· Case Study 5.7: The Major Trade Partners of the United States
· Case Study 5.8: The Top U.S. International Exporters
6. Demand Forecasting
· Qualitative Forecasts
· Time-Series Analysis
· Case Study 6.1: Forecasting the Number of McDonalds Restaurants Worldwide
· Case Study 6.2: Forecasting New-Housing Starts with Time-Series Analysis
· Smoothing Techniques
· Case Study 6.3: Forecasting Lumber Sales with Smoothing Techniques
· Barometric Methods
· Case Study 6.4: Forecasting the Level of Economic Activity with Composite and Diffusion Indexes
· Case Study 6.5: The Index of Leading Indicators Goes Global
· Econometric Models
· Case Study 6.6: Forecasting the Demand for Air Travel over the North Atlantic
· Case Study 6.7: Economic Forecasts with Large Econometric Models
· Input-Output Forecasting
· Integrating Case Study 2: Fords Bet: Its a Small World After All
· Integrating Case Study 3: Estimating and Forecasting the U.S. Demand for Electricity
Part Three: Production and Cost Analysis
7. Production Theory and Estimation
· The Organization of Production and the Production Function
· The Production Function with One Variable Input
· Optimal Use of the Variable Input
· Case Study 7.1: Labor Productivity and Total Compensation in the United States and Abroad
· The Production Function with Two Variable Inputs
· Optimal Combination of Inputs
· Case Study 7.2: Substitutability between Gasoline Consumption and Driving Time
· Returns to Scale
· Case Study 7.3: Returns to Scale in U.S. Manufacturing Industries
· Case Study 7.4: General Motors Decides Smaller is Better
· Empirical Production Functions
· Case Study 7.5: Output Elasticities in U.S. Manufacturing Industries
· The Innovation Process
· Case Study 7.6: How Do Firms Get New Technology?
· Case Study 7.7: Open Innovations at Procter & Gamble
· Innovation and Global Competitiveness
· Case Study 7.8: The New U.S. Digital Factory
· Case Study 7.9: The Euro and the International
8. Cost Theory and Estimation
· The Nature of Costs
· Short-Run Cost Functions
· Case Study 8.1: Per-Unit Cost Curves in the Cultivation of Corn and in Traveling
· Long-Run Cost Curves
· Case Study 8.2: The Long-Run Average Cost Curve in Electricity Generation
· Plant Size and Economies of Scale
· Case Study 8.3: The Shape of the Long-Run Average Cost Curves in Various Industries
· Learning Curves
· Case Study 8.4: To Reduce Costs, Firms Often Look Far Afield
· Minimizing Costs Internationally-The New Economies of Scale
· Logistics of Supply-Chain Management
· Case Study 8.5: Logistics at National Semiconductors, Saturn, and Compaq
· Cost-Volume-Profit Analysis and Operating Leverage
· Case Study 8.6: Breakeven Analysis for Lockheeds Tri-Star and Europes Airbus Industry
· Case Study 8.7: Estimates of Short-Run and Long-Run Cost Functions
· Integrating Case Study 4: Competition in High-Tech Industries in the Age of Disruptive Innovations
· Integrating Case Study 5: The Third Industrial Revolution
Part Four: Market Structure and Pricing Practices
9. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
· Market Structure and Degree of Competition
· Perfect Competition
· Case Study 9.1: Competition in the New York Stock Market
· Case Study 9.2: Long-Run Adjustment in the U.S. Cotton
· Competi