Test Bank Managerial Economics 15th Edition by Mark Hirschey
$24.99
Test Bank Managerial Economics 15th Edition by Mark Hirschey
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Managerial Economics 15th Edition by Mark Hirschey
This edition presents economic concepts and tools essential for understanding business and addressing managerial problems. It combines quantitative methods and economic analysis with practical problem-solving approaches to develop skills for informed managerial decision-making. The text integrates real-world company cases and examples to illustrate the application of economic theories in organizational and management contexts.
ISBN-10: 1473758351, ISBN-13: 9781473758353
Mark Hirschey, Eric Bentzen, Carsten Scheibye
Table of Contents
1. Introduction to Managerial Economics
2. The Firm and Its Goals
3. Supply and Demand
4. Market Forces and Elasticity
5. Demand Estimation and Forecasting
6. Production and Cost Analysis
7. Market Structure: Perfect Competition
8. Monopoly and Monopolistic Competition
9. Oligopoly
10. Game Theory and Competitive Strategy
11. Pricing Practices
12. Decision Making Under Uncertainty
13. Capital Budgeting and Risk
14. Public Sector Economics
15. Managerial Economics in a Global Economy