Test Bank Essentials of Health Care Marketing 5th Edition by Eric N. Berkowitz
$24.99
Test Bank Essentials of Health Care Marketing 5th Edition by Eric N. Berkowitz
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Essentials of Health Care Marketing 5th Edition by Eric N. Berkowitz
Provides foundational knowledge of marketing principles in healthcare.
ISBN-10: 1284200159, ISBN-13: 9781284200157
Eric N. Berkowitz
Table of Contents
Introduction, The Environment, Buyer Behavior, Marketing Research, The Strategic Marketing Process