Test Bank Doing Business in Europe 3rd Edition by Gabriele Suder
$24.99
Test Bank Doing Business in Europe 3rd Edition by Gabriele Suder
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Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Doing Business in Europe 3rd Edition by Gabriele Suder
Doing Business in Europe provides fundamental theories and concepts for understanding business in Europe, linking these concepts to the current business environment using case studies.
ISBN-10: 1526420740, ISBN-13: 9781526420749
Gabriele Suder, Johan Lindeque
Table of Contents
1. Introduction: The New European Business Environment
2. Landmarks of European Integration
3. Enlargement and the Theories of Integration
4. Institutional Players
5. The Europeanization of a Business Environment
6. The Europeanization of Business Management
7. European Economics, Finance and Funding
8. Marketing in Europe
9. European Non-Market Strategy
10. Competing Internationally
11. The Expansion of Alibaba Group
12. Airbnb: Disruption in Europe
13. How Tesla Became Norways #1 Selling Vehicle
14. The Irish Corporate Tax Bubble
15. Ryanair: European Free Flight Plans?
16. Managing Emerging Market Acquisitions
17. CSR in Europe
18. Internationalization of Lukoil