Test Bank Discovering Public Relations An Introduction to Creative and Strategic Practices 1st Edition by Karen Freberg
$24.99
Test Bank Discovering Public Relations An Introduction to Creative and Strategic Practices 1st Edition by Karen Freberg
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Discovering Public Relations An Introduction to Creative and Strategic Practices 1st Edition by Karen Freberg
Discovering Public Relations introduces students to public relations in a practical, hands-on way, highlighting modern PR practices and emphasizing social media, digital communication, and creativity.
ISBN-10: 1544355378, ISBN-13: 9781544355375
Karen Freberg
Table of Contents
1. An Introduction to Public Relations
2. Historical Contexts and Today’s Practices
3. Ethics and The Law
4. Diversity, Equity, Inclusion, and Belonging
5. Research and Evidence-Based Practices
6. Branding
7. Writing for Public Relations
8. Strategic Campaigns
9. Audiences and Relationship Management
10. Creative Content
11. Crisis Communication
12. Management and Business Acumen
13. Measurement and Evaluation
14. Careers
15. Specializations
16. The Future