Test Bank Direct Digital and Data Driven Marketing 5th Edition by Lisa Spiller
$24.99
Test Bank Direct Digital and Data Driven Marketing 5th Edition by Lisa Spiller
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Direct Digital and Data Driven Marketing 5th Edition by Lisa Spiller
This edition explores contemporary marketing concepts, focusing on digital formats as interactive channels for modern marketing, balancing innovations with traditional direct marketing principles.
ISBN-10: 1529708176, ISBN-13: 9781529708172
Lisa Spiller
Table of Contents
1. Processes and Applications of Direct Marketing
2. Database Marketing and Customer Relationship Management
3. Lists and Market Segments
4. Marketing Analytics: Testing and Measurement
5. The Offer
6. Message Strategies
7. Print Media
8. Television, Radio, and Digital Video
9. Mobile, Text, and Telephone
10. Digital and Social Media
11. Business-to-Business (B2B)
12. Fulfillment and Customer Service
13. Marketing Regulation and Ethics
14. The Future of Direct, Digital, and Data-Driven Marketing