Test Bank Consumer Behaviour Buying Having and Being 8th Canadian Edition by Michael R. Solomon
$24.99
Test Bank Consumer Behaviour Buying Having and Being 8th Canadian Edition by Michael R. Solomon
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Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Consumer Behaviour Buying Having and Being 8th Canadian Edition by Michael R. Solomon
The 8th Canadian Edition of Consumer Behaviour: Buying, Having, and Being offers an engaging look into the psychological, social, and cultural aspects of consumer behavior. It is tailored to the Canadian context, providing insights relevant to Canadian students and professionals. The text includes up-to-date research, examples, and case studies to illustrate key concepts in consumer behavior and how they apply in real-world marketing strategies.
ISBN-10: 0134995518
ISBN-13: 9780134995519
Michael R. Solomon, Katherine White, Darren W. Dahl, Kelley Main
Table of Contents
1. An Introduction to Consumer Behaviour
2. Perception
3. Learning and Memory
4. Motivation and Affect
5. The Self
6. Personality, Lifestyles, and Values
7. Attitudes
8. Attitude Change and Interactive Communications
9. Individual Decision Making
10. Group Influence and Social Media
11. Buying, Using, and Disposing
12. Income, Social Class
13. Cultural Influences on Consumer Behaviour