Test Bank Consumer Behavior Science and Practice International Edition 1st Edition by Frank Kardes
$24.99
Test Bank Consumer Behavior Science and Practice International Edition 1st Edition by Frank Kardes
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
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Product Description
Test Bank Consumer Behavior Science and Practice International Edition 1st Edition by Frank Kardes
This book provides a comprehensive introduction to consumer behavior, with a focus on scientifically grounded principles and applications. It covers consumer decision-making, information processing, and persuasion strategies.
ISBN-10: 0538746866
ISBN-13: 9780538746861
Frank Kardes, Thomas Cline, Maria Cronley
Table of Contents
1. Introduction to Consumer Behavior
2. Consumer Information Processing
3. Attitudes and Persuasion
4. Decision Making
5. Group and Social Influences
6. Consumer Diversity
7. Ethical Issues in Consumer Behavior
8. Global Consumer Behavior
9. Consumer Research and Marketing Strategies