Test Bank Consumer Behavior Buying Having Being 13th Edition by Michael R. Solomon

Test Bank Consumer Behavior Buying Having Being 13th Edition by Michael R. Solomon

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Test Bank Consumer Behavior Buying Having Being 13th Edition by Michael R. Solomon

Consumer Behavior: Buying, Having, and Being explores the complex processes involved in consumer choices and behaviors. This textbook delves into how consumers select, purchase, use, and dispose of products, and how these processes are influenced by social media and digital trends. It also discusses the psychological, social, and cultural aspects that affect consumer decisions.

ISBN-10: 0135225698, ISBN-13: 9780135225691

Michael R. Solomon

Table of Contents:
1. Foundations of Consumer Behavior
2. Buying, Having, and Being: An Introduction to Consumer Behavior
3. Consumer and Social Well-Being
4. Internal Influences on Consumer Behavior
5. Perception
6. Learning and Memory
7. Motivation and Affect
8. The Self: Mind, Gender, and Body
9. Personality, Lifestyles, and Values
10. Choosing and Using Products
11. Attitudes and Persuasive Communications
12. Decision Making
13. Buying, Using, and Disposing
14. Consumers in Their Social and Cultural Settings
15. Groups and Social Media
16. Income and Social Class
17. Subcultures
18. Culture