Test Bank Consumer Behavior Buying Having and Being 13th GLOBAL Edition by Michael R. Solomon
$24.99
Test Bank Consumer Behavior Buying Having and Being 13th GLOBAL Edition by Michael R. Solomon
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Product Description
Test Bank Consumer Behavior Buying Having and Being 13th GLOBAL Edition by Michael R. Solomon
This textbook is widely used in consumer behavior courses and provides a comprehensive overview of how consumers interact with products, services, and brands. It explores the processes that occur before, during, and after consumption, including how consumers make decisions and how their choices shape their identities. The 13th edition includes updated content reflecting major marketing trends and changes in the digital age.
ISBN-10: 1292318104
ISBN-13: 9781292318103
Michael R. Solomon
Table of Contents
Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Global Values
Chapter 5: The Self
Chapter 6: Personality and Lifestyles
Chapter 7: Attitudes and Persuasion
Chapter 8: Decision Making
Chapter 9: Buying and Disposing
Chapter 10: Groups and Social Media
Chapter 11: Income and Social Class
Chapter 12: Subcultures
Chapter 13: Culture