Test Bank Consumer Behavior Building Marketing Strategy 14th Edition by David L. Mothersbaugh

Test Bank Consumer Behavior Building Marketing Strategy 14th Edition by David L. Mothersbaugh

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Test Bank Consumer Behavior Building Marketing Strategy 14th Edition by David L. Mothersbaugh

Consumer Behavior: Building Marketing Strategy offers a strategic approach to understanding consumer behavior. The book emphasizes the impact of social, cultural, and psychological factors on consumer decisions and the development of effective marketing strategies. It includes real-world examples and current trends such as digital marketing, globalization, and social media’s influence on consumer choices.

ISBN-10: 1260100049, ISBN-13: 9781260100044

David L. Mothersbaugh, Delbert I. Hawkins, Susan Bardi Kleiser

Table of Contents:
1. Introduction to Consumer Behavior and Marketing Strategy
2. Cross-Cultural Variations in Consumer Behavior
3. The Changing American Society: Values
4. The Changing American Society: Demographics and Social Stratification
5. The Changing American Society: Subcultures
6. The American Society: Families and Households
7. Group Influences on Consumer Behavior
8. Perception
9. Learning, Memory, and Product Positioning
10. Motivation, Personality, and Emotion
11. Attitudes and Influencing Attitudes
12. Self-Concept and Lifestyle
13. Situational Influences
14. Consumer Decision Process and Problem Recognition
15. Information Search
16. Alternative Evaluation and Selection
17. Outlet Selection and Purchase
18. Postpurchase Processes, Customer Satisfaction, and Customer Commitment