Test Bank Consumer Behavior 2nd Edition by Frank Kardes
$24.99
Test Bank Consumer Behavior 2nd Edition by Frank Kardes
This is not a textbook. Please review the free sample before purchasing.
Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
Delivery: Instant Download
Product Description
Test Bank Consumer Behavior 2nd Edition by Frank Kardes
This edition provides a comprehensive introduction to consumer behavior, balancing theoretical concepts with real-world examples. It explores topics such as consumer decision-making, perception, and the influence of culture on behavior, while also addressing contemporary marketing strategies and ethical considerations.
ISBN-10: 1133587674
ISBN-13: 9781133587675
Frank Kardes, Maria Cronley, Thomas Cline
Table of Contents
Part I: Consumer Behavior and Marketing Strategy
1. Understanding Consumer Behavior
2. Consumer-Focused Strategy
3. Branding Strategy
Part II: Consumer Information Processing
4. Consumer Perception
5. Learning and Memory
6. Automatic Information Processing
7. Motivation and Emotion
8. Attitude Formation
Part III: Consumer Decision Making
9. Decision-Making Process
10. Product Evaluation and Choice
Part IV: Social Influences and Contemporary Strategies
12. Self-Concept and Personality
13. Social Influence
14. Cultural Influence
15. Contemporary Marketing Strategies
Part V: Managerial Decision Making (Online Chapters)
18. Biases in Managerial Decision Making
19. Improving Decision Making