Test Bank Communication Research Methods 4th Edition by Gerianne Merrigan
$24.99
Test Bank Communication Research Methods 4th Edition by Gerianne Merrigan
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Product Description
Test Bank Communication Research Methods 4th Edition by Gerianne Merrigan
This book provides a comprehensive guide to communication research methods, discussing a wide range of traditional and contemporary approaches. It emphasizes the importance of ethics in designing, conducting, and reporting research. The text balances interpretive, critical, and discovery paradigms, helping students become effective researchers and insightful consumers of research.
ISBN-10: 0190652748, ISBN-13: 9780190652746
Gerianne Merrigan, Carole Huston
Table of Contents: 1. Introduction to Research in Communication 2. Ethics in Communication Research 3. Research Design 4. Making Arguments for Association and Causality 5. Measuring and Designing Quantitative Social Science Research 6. Experimental Research 7. Survey Research 8. Content Analysis 9. Analyzing and Interpreting Quantitative Data 10. Conversation Analysis 11. Making Arguments for Multiple Plausible Realities​