Test Bank Business Research Methods 5th Edition by Emma Bell

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Test Bank Business Research Methods 5th Edition by Emma Bell

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Product Description

Test Bank Business Research Methods 5th Edition by Emma Bell

Business Research Methods, 5th Edition provides a comprehensive guide to conducting business research, tailored for business and management students. It covers a range of research methodologies, practical advice, and ethical considerations​

ISBN-10: 0198809875, ISBN-13: 9780198809876​

Emma Bell, Alan Bryman, Bill Harley

Table of contents:
1. The Nature and Process of Business Research
2. Business Research Strategies
3. Research Designs
4. Planning a Research Project
5. Reviewing the Literature
6. Ethics in Business Research
7. Writing Up Business Research
8. Quantitative Research Methods
9. Sampling Techniques
10. Data Collection Methods
11. Data Analysis and Interpretation
12. Reporting and Presentation
Appendices: Guide to Using Excel, SPSS, and Nvivo for Data Analysis; Glossary of Terms​