Test Bank Business Research Methods 13th Edition by Pamela S. Schindler
$24.99
Test Bank Business Research Methods 13th Edition by Pamela S. Schindler
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Product Description
Test Bank Business Research Methods 13th Edition by Pamela S. Schindler
Business Research Methods provides a comprehensive and practical introduction to research methods used in business settings. The 13th edition reflects the latest advancements in research methodologies and tools, focusing on both qualitative and quantitative research approaches. This edition emphasizes managerial decision-making, offering real-world examples and case studies to illustrate how business research is conducted and applied.
ISBN-10: 1259918939, ISBN-13: 9781259918933
Pamela S. Schindler
Table of Contents:
1. Research in Business
2. Ethics in Business Research
3. Thinking Like a Researcher
4. The Research Process: An Overview
5. Clarifying the Research Question through Secondary Data and Exploration
6. Research Design: An Overview
7. Qualitative Research
8. Observation Studies
9. Surveys
10. Experiments
11. Measurement
12. Measurement Scales
13. Questionnaires and Instruments
14. Sampling
15. Data Preparation and Description
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Presenting Insights and Findings: Written Reports