Test Bank Better Business 5th Edition by Michael R. Solomon
$24.99
Test Bank Better Business 5th Edition by Michael R. Solomon
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Format: Downloadable ZIP Fille
Resource Type: Test Bank (Testbank Files)
Duration: Unlimited downloads
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Product Description
Test Bank Better Business 5th Edition by Michael R. Solomon
‘Better Business’ introduces business concepts in a conversational, question-and-answer format that engages students and encourages them to explore real-world business issues. The 5th edition continues to update social media strategies and technologies, reflecting the explosive growth in the contemporary business environment. The text includes unique features that illustrate the outcomes of business ventures and focuses on key topics through ‘Mini Chapters’.
Print ISBN-10: 0134522745, Print ISBN-13: 9780134522746, eText ISBN-10: 0134525590, eText ISBN-13: 9780134525594
Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
Table of Contents
I. Looking at the Business Environment
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
II. Starting and Structuring a Business
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
III. Managing a Business and Employees
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and Supply Chain Management
IV. Principles of Marketing
12. Marketing and Consumer Behavior
13. Product Development, Branding, and Pricing Strategies
14. Promotion and Distribution
V. Principles of Finance
15. Financing and Accounting for Business Operations
16. Investment Opportunities in the Securities Market