Test Bank Basic Marketing A Marketing Strategy Planning Approach 17th Edition by Perreault
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Test Bank Basic Marketing A Marketing Strategy Planning Approach 17th Edition by Perreault
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Product Description
Test Bank Basic Marketing A Marketing Strategy Planning Approach 17th Edition by Perreault
Basic Marketing: A Marketing Strategy Planning Approach provides a thorough integration of the latest marketing themes, topics, and examples blended with traditional strengths of marketing communication and management decision-making.
ISBN-10: 0073381055, ISBN-13: 9780073381053
William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
Table of Contents
Chapter 1: Marketing’s Value to Consumers, Firms, and Society
Chapter 2: Marketing Strategy Planning
Chapter 3: Evaluating Opportunities in the Changing Market Environment
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning
Chapter 5: Demographic Dimensions of Global Consumer Markets
Chapter 6: Final Consumers and Their Buying Behavior
Chapter 7: Business and Organizational Customers and Their Buying Behavior
Chapter 8: Improving Decisions with Marketing Information
Chapter 9: Elements of Product Planning for Goods and Services
Chapter 10: Product Management and New-Product Development
Chapter 11: Place and Development of Channel Systems
Chapter 12: Distribution Customer Service and Logistics
Chapter 13: Retailers, Wholesalers, and Their Strategy Planning
Chapter 14: Promotion – Introduction to Integrated Marketing Communications
Chapter 15: Personal Selling and Customer Service
Chapter 16: Advertising, Publicity, and Sales Promotion
Chapter 17: Pricing Objectives and Policies
Chapter 18: Price Setting in the Business World
Chapter 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges