Solution Manual Marketing Strategy 6e C Ferrell

Solution Manual For Marketing Strategy 6th Edition C Ferrell

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Solution Manual Marketing Strategy 6th Edition C Ferrell

Table Of Contents

Part 1: SETTING THE STAGE FOR MARKETING STRATEGY.
1. Marketing in Today’s Economy.
2. Strategic Marketing Planning.
Part 2: DISCOVERING MARKET OPPORTUNITIES.
3. Collecting and Analyzing Marketing Information.
4. Developing Competitive Advantage and Strategic Focus.
Part 3: DEVELOPING MARKETING STRATEGY.
5. Customers, Segmentation, and Target Marketing.
6. The Marketing Program.
7. Branding and Positioning.
Part 4: PUTTING STRATEGY INTO ACTION.
8. Ethics and Social Responsibility in Marketing Strategy.
9. Marketing Implementation and Control.
10. Developing and Maintaining Long-Term Customer Relationships.